Gee Ranasinha, founder of KEXINO, delivers a clear and compelling message for businesses: real marketing isn't about talking louder—it's about understanding your customer better. Drawing on decades of experience and grounded in behavioral science, he highlights common mistakes companies make, such as self-centered messaging, overemphasis on features instead of benefits, and rushing into tactics without a solid strategic foundation.

He emphasizes that many businesses misdiagnose their marketing problems, focusing on surface-level fixes like new websites or ad campaigns when the real issue often lies in unclear positioning or lack of differentiation. He also warns against fragmented provider management and blind reliance on AI, reminding us that technology is no substitute for empathy and emotional connection. Marketing should be cohesive, intentional, and deeply rooted in the customer's perspective—not the company's ego.

For business owners and marketers ready to cut through the noise and build brands that truly resonate, Gee Ranasinha offers invaluable perspective. Connect with him on LinkedIn and explore his agency's work at KEXINO to learn how strategic, customer-centric marketing can transform your business.

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Holistic Marketing in a Digital World (Part 2): Gee Ranasinha’s Mission to Educate and Elevate Small Businesses