The Marketing Millennials Your Landing Page Needs Work | Bathroom Break #70 🚽
Aug 25, 2025
Discover what makes a landing page truly irresistible! The hosts dive into mobile-first design and the power of two-step forms for better data collection. They debate the benefits of asking for birthdays in marketing and share creative ways brands use personalization. With fun anecdotes about birthday traditions and cake preferences, the conversation is both insightful and entertaining. Get ready for essential strategies to boost your click-through rates and conversions!
AI Snips
Chapters
Transcript
Episode notes
Design Mobile-First And Keep CTA Visible
- Design landing pages primarily for mobile first because most visitors arrive on phones.
- Keep CTAs above the fold and test page breaks to ensure key actions are visible on small screens.
Use Full-Screen Pop-Ups And Two-Step Forms
- Use full-screen pop-ups on mobile for higher impact instead of tiny overlays.
- Prefer shorter forms and use two-step flows to collect extra info after initial conversion.
When To Use Two-Step Forms
- Use two-step forms when you need extra, sensitive, or compliance-related info like phone numbers or birthdays.
- Collect email first, then request phone or other fields on a second step to improve compliance and conversions.