Why Thinking in Silos Leads to Failed Membership Design

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.

In this episode, you’ll learn:

• Why focusing only on content, coaching, or community in isolation leads to retention problems.
• How content, coaching, and community can work together to support your members’ transformation.
• What a member journey map is and why it’s the missing piece for most membership models.
• The difference between time-based triggers (like day 10, day 28, or renewal milestones) and action-based triggers (like finishing onboarding or not logging in).
• How layering these triggers over your pillars creates a seamless and intentional member experience.

If you’re ready to rethink the way you design your membership and build for long-term retention, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated