In this engaging discussion, agency owner Melissa McClary Davis shares her journey from a marketer to running her own firm. She explores the allure of autonomy and the importance of adapting to client needs, whether working with large brands or small businesses. Furthermore, Melissa emphasizes the value of effective communication and transparent teamwork in agency settings. She also dives into the challenges of navigating brand perception and how agencies can leverage AI alongside traditional strategies, all while fostering a supportive community for fellow marketers.