Realtor.com CEO Addresses Competitors Homes.com and Zillow | Knowledge Brokers Podcast 069

The Knowledge Brokers sit down with Realtor.com CEO Damian Eales to discuss his recent Wall Street Journal op-ed advocating for buyer agency and the potential impact of the NAR settlement on commissions. Eales defends his stance, addresses criticism from competitors like Zillow’s Rich Barton, and shares Realtor.com’s position on dual agency. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe Use discount code KNOWLEDGEBROKERS for 10% off your annual subscription. 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ Subscribe to Knowledge Brokers Podcast today: https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1 Resources: https://mediaroom.realtor.com/2024-04-18-Realtor-com-R-Calls-on-Industry-to-Join-Campaign-to-Stand-up-for-Buyer-Representation https://www.wsj.com/articles/what-home-buyers-get-for-those-agent-commissions-86ed34ab https://nowbam.com/realtor-coms-new-campaign-advocates-for-buyer-representation-but-will-it-impact-consumer-sentiment/ https://twitter.com/Rich_Barton/status/1781090507101274241?ref_src=twsrc%5Etfw%7Ct[…]r-buyer-representation-but-will-it-impact-consumer-sentiment%2F Timestamps: 00:00 Introduction 02:25 Discussion of Damien’s op-ed piece 14:59 Critique of the op-ed 18:34 Potential changes to the op-ed 22:13 Rich Barton’s tweet about the op-ed 26:16 Realtor.com’s position on dual agency 28:33 Advertising campaign critique of Homes.com 37:02 Response to Homes.com calling Damien “defamatory and desperate” 38:53 Potential debate with Homes.com 40:43 Alignment with NAR and MLSs 44:32 NAR’s advertising campaign critique 48:38 Generating seller leads through portals 53:02 Relationship with follow-up boss CRM 54:52 Appreciation for recognizing agents as customers ——— Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Tom Toole: https://www.instagram.com/tomtoole3rd/ Connect with Lisa Chinatti: https://www.instagram.com/lisachinatti/ Connect with Damian Eales: https://www.linkedin.com/in/damian-eales-37803221/ Join the 5AM Call: https://5amcall.com/ ——— BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers. Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka. Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Check out BAM: https://nowbam.com/ ——— BAM PARTNERS 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #realtordotcom #nationalassociationofrealtors #zillow