The Game with Alex Hormozi Sell One Level Up to Scale Faster | Ep 1000
4 snips
Feb 4, 2026 Conversations cover ad testing and why low spend slows feedback. Messaging and CRM tactics for fitness coaches get practical attention. Strategies for selling through agencies and solving land constraints for builders are explored. Ideas about buying talent or companies to speed growth and how to pitch investors with a concise, de-risking story are discussed.
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Double Your CAC For Real Tests
- Spend at least 2x your target CAC when testing ad campaigns to get actionable feedback quickly.
- Small monthly spends produce infrequent sales and prevent learning, so be willing to overspend early to optimize.
Frontload With A Seven-Minute Case Study
- Lead with a seven-minute automation-focused lead magnet that shows coaches how to convert followers without DMs.
- Use case studies of diverse coaches with small followings who got consistent clients to make the CRM credible.
Sell Up One Level To Agencies
- Sell your platform to agencies instead of end coaches to avoid doing one-off mentorship work.
- Offer onboarding and run their backend so agencies gain recurring revenue while you scale faster.