That's What I Call Marketing The Singles Ep10: Is Brewdog Done? Will Diageo & Indeed drive efficiencies? TayTay & Travis Love Brand & Gordon & BK Collab.
Discover the challenges and strategies of leading brands such as Diageo and Indeed in navigating marketing spend and efficiency. Explore the rise and fall of BrewDog within the competitive beer category. Celebrate the unexpected but impactful engagement of Taylor Swift and Kansas City Chiefs' Travis Kelce, and the buzz around Gordon Ramsay's new Wagyu burger collaboration with Burger King. With expert analysis from Tracksuit this episode is packed with valuable insights for marketers navigating a rapidly changing landscape. Don't miss out on these compelling stories rooted in brand data and strategy!
02:43 Marketing Strategies of Major Brands
04:40 Balancing Efficiency and Brand Building
06:13 The Role of AI and Organic Channels
06:32 Case Study: Indeed's Marketing Approach
08:42 Historical Evidence on Marketing Cuts
17:11 BrewDog's Market Performance
20:07 BrewDog's Brand Health and Challenges
20:35 BrewDog's Rebranding and Market Position
21:12 Cultural Impact on BrewDog's Brand
23:24 BrewDog's Competition and Strategic Moves
25:46 Taylor Swift and Kansas City Chiefs: A Brand Collaboration
32:50 Gordon Ramsey and Burger King Collaboration
Find the hosts:
- Jasper: https://www.linkedin.com/in/jasperskinner/
- Dan:https://www.linkedin.com/in/dan-fleming-a15854118/
- Conor: https://www.linkedin.com/in/conorbyrne/
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