
The Smart Passive Income Online Business and Blogging Podcast SPI 663: How to Actually Win with Email Marketing with Jason Resnick
21 snips
Mar 15, 2023 AI Snips
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Transcript
Episode notes
Email Is A Conversation Not A Broadcast
- Treat email as a two-way conversation, not a one-way broadcast.
- Use email to communicate personally and build relationships before asking for a sale.
Activate Subscribers With One Question
- Use a single-question survey to activate subscribers and gather campaign-ready data.
- Keep it simple so people answer and you can tailor messaging to real problems.
Segmentation Creates Belonging
- Segment based on survey answers to show people they belong to a group with shared problems.
- Demonstrating common struggles makes your offer feel personally relevant.
