The Smart Passive Income Online Business and Blogging Podcast

SPI 663: How to Actually Win with Email Marketing with Jason Resnick

21 snips
Mar 15, 2023
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ADVICE

Email Is A Conversation Not A Broadcast

  • Treat email as a two-way conversation, not a one-way broadcast.
  • Use email to communicate personally and build relationships before asking for a sale.
ADVICE

Activate Subscribers With One Question

  • Use a single-question survey to activate subscribers and gather campaign-ready data.
  • Keep it simple so people answer and you can tailor messaging to real problems.
INSIGHT

Segmentation Creates Belonging

  • Segment based on survey answers to show people they belong to a group with shared problems.
  • Demonstrating common struggles makes your offer feel personally relevant.
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