The Chris Harder Show 148: How To Sell Using Webinars with Casey Zeman
I've known today's guest, Casey Zeman, for a couple years now, and I'm so thrilled that we finally get to sit down and dive deep into the journey of his career.
From actor to real estate broker to YouTube expert and consultant, he discovered after building his own "YouTube Revealed" course that webinars were the key to success. After some trial and error with the price of his course, he cracked the code on asking for more money and increasing his sales along with it. His biggest tip? Always go into a webinar with sincerity and value. Let your audience know who you are and what solution you're going to offer them and you're well on your way!
If you've been thinking of incorporating a webinar into your business, don't miss out on this freeing and immeasurably value episode. Now, for Lori and I to incorporate his advice as well!
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Question Highlights:
- What's one of your favorite books?
- What's one of your superpowers?
- What's one of your favorite quotes?
- Who is someone who's changed your life?
- What does your career journey like so far?
- What should people consider when pricing their online courses?
- Why is it that you can sell for a higher price and an even higher conversion when you're selling via webinar vs. anything else?
- What are your top tips that people should know to have a successful webinar?
In This Episode We Talk about:
- Why Casey doesn't think he's generous
- Casey's career journey thus far
- How increasing Casey's course price increased his sales
- Valuing your time and worth
- Why pricing is based on results
- How webinars make it easier to connecting one-on-one with people and build relationships
- The importance of knowing your audience's pain and giving them a solution
- Why sincerity and value are necessary when conducting a webinar
- Sharing the common solution and then revealing the uncommon solution
- The sale/buy-out of majority shares of Casey's business
- And so much more…
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Casey's Thoughts…
"The more successful somebody is the more impacted I feel."
"Generosity is not a zero-sum game."
"There's an audience ready for you – no matter who you are."
"Take ownership of your expertise and what you know."
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Casey Zeman is the founder of the popular webinar too,l EasyWebinar and the TribeMinded method. Servicing over 8,000 customers has given Casey the rare privilege of witnessing what works and what doesn't in the way of webinars, sales, and what it truly takes to scale a business using both engagement and automation combined. Casey has consulted such companies as Harper Collins, Estee Lauder and Dell on engagement and automation strategies and has built his own 7-figure software/info product business. His top clients are generating 10k-20k a day from his strategies and software. Casey's superpower is providing the right balance of engagement and automation that every business needs to scale their sales while also working less, creating more impact and making way more money using the power of video and webinars.
On a personal note, recently, Casey brought his 2 sons home from Haiti after having gone through a grueling 3.5-year adoption experience...and his life has been changed seeing the world through their eyes. "They attack life because they are finally home...safe and every day is a new adventure." He lives with his wife, 2 sons and their baby girl in Los Angeles.
Resources
Instagram: @caseyzeman (For a free workshop, visit the link in his profile)
For more stories and tips on becoming unapologetically wealthy, follow me @Chriswharder on Instagram and check out fortheloveofmoney.com.