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Growth Vault
S1E14 - Brand Matters: Here is Why
Sep 20, 2023
Brand strategies, importance of branding and its relationship to product quality, understanding the importance of compliments and knowing your audience, dynamics of reporting relationships, establishing positive relationships and framing conversations, impressive skills and unique talents in marketing, wrap-up and future plans.
01:00:30
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Quick takeaways
- Customer touchpoints play a crucial role in building a strong brand, encompassing every interaction with the brand.
- Understanding customers' anxieties and inertia is vital for successful marketing strategies.
Deep dives
The Power of Branding and the Importance of Customer Touchpoints
In this podcast episode, the hosts discuss the significance of branding and customer touchpoints in the success of a business. They emphasize that a brand is not just about the product or the website, but it encompasses every interaction a customer has with the brand. They highlight the importance of positive customer touchpoints in building a strong brand and the impact of negative interactions. The hosts also emphasize the value of surprise and delight in creating a memorable brand experience for customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode