25min chapter

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S1E14 - Brand Matters: Here is Why

Growth Vault

CHAPTER

The Importance of Branding and its Relationship to Product

The speakers discuss the significance of branding and how it relates to product quality. They explore the idea that businesses can have multiple powers to maintain market share and emphasize that it is possible to have a mediocre product and a great brand. The chapter highlights the importance of clarity in branding and the need to align user-generated content with the brand's ideal customer profile.

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