Dan Kennedy's Magnetic Marketing Podcast

How To Manage Multiple Business & Still Live The Life You Want

Oct 31, 2025
Ben Glass, an accomplished attorney and founder of Great Legal Marketing, shares insights on balancing multiple businesses and family life. He emphasizes the importance of selective hiring and maintaining a lean team. Ben discusses prioritizing family time by setting strict boundaries, including no unplanned calls. He advocates for financial transparency with staff and training them to think like owners. Additionally, Ben explains the significance of narrowing client focus to align business practices with personal values and lifestyles.
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ANECDOTE

From Law Partner To Info-Marketer

  • Ben left a partner job to start his own firm to be home more and coach soccer.
  • He discovered marketing through Dan Kennedy and built Great Legal Marketing from that learning.
ADVICE

Hire For Values Not Just Skills

  • Hire only people who share your values and fire quickly when values don't match.
  • Define values clearly so hiring becomes a values match, not just skills screening.
INSIGHT

Narrowing Clients Buys Freedom

  • Narrowing who you serve creates freedom to live the life you choose.
  • Open doors to everyone prevents getting home for dinner and ruins priorities.
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