School of Podcasting: Expert Tips for Launching and Growing Your Podcast Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio
I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer."
Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking.
I also share one sentence that jumped out at me from the Taylor Swift appearance on the new heights show.
Takeaways:
- Ever wondered what it’s like at Sirius Satellite Radio? Well, buckle up, buddy, because David Hooper is here to spill the tea on some wild stories, including a hilarious instance of dead air that’ll make you cringe. Seriously, it’s gold.
- So, David’s job is basically a mix of five different roles. I mean, booking guests, prepping shows, running the board, cutting promos—what's next, making coffee? It’s a circus behind the scenes, folks!
- We all know live radio can be a hot mess, right? David shares how he’s had to dust off some old skills and navigate the chaos of live broadcasting. Spoiler: mistakes happen, and dead air is just part of the fun!
- Turns out, podcasting and satellite radio aren’t that different after all. Both have their own unique challenges, but the real magic lies in connecting with the audience and building that sweet community vibe.
- David’s new gig at Sirius has taught him some serious life skills, like staying calm and collected under pressure. Who knew being a radio producer would be like a masterclass in Zen?
- At the end of the day, it's all about community and connection. David’s show is like a virtual truck stop, bringing people together to chat about everything from addiction to marriage on the road. Seriously, where else can you get that kind of therapy?
Links Mentioned
Mentioned in this episode:
Help When You Don't Know Where To Start
I get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/join
I'd Love T See you!
I will be at the following events: November 8, Podindy.com Whiteland Indiana January 15-18 Podfest Multimedia Expo in Orlando, Fl February 17–20, 2026 NRB 2026 International Christian Media Convention, Nashville, Tennessee
Question of the Month November 2025
What do you wish you had known before starting a podcast? Go to schoolofpodcasting.com/question and answer, and be sure to tell us a little bit about your show and your website address so we can link to it in the show notes.