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Run a Profitable Gym

The Vocal Local: How to Create a Referral Web for Your Gym

Jan 22, 2024
29:51

Two-Brain founder and CEO Chris Cooper is a household name in his community of Sault Ste. Marie, Ontario, where his gym, Catalyst Fitness, is located. He’s a true authority when it comes to dominating your local market. 

In this episode of “Run a Profitable Gym,” host Mike Warkentin prompts Chris to reveal the strategies behind his success in making his gym the obvious choice for people in the community.

Chris doesn’t mention huge ad spends and earth-shaking marketing campaigns. Instead, he talks about offering value to potential clients, having genuine conversations and maintaining a “Help First mindset.”

Chris shares how he built a strong referral web and impressive email list long before the days of Facebook ads. And you might be surprised how powerful a simple cup of coffee can be.

Tune in for actionable insights and proven methods from a seasoned pro. Then use Coop's tactics to make your gym the dominant fitness facility in your local market.

Links

Gym Owners United

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1:20 - Making local connections

6:39 - No ads, just buns

11:17 - Going where your clients are

17:22 - Approaching clients and leads

21:59 - Getting clients that don’t sign up right away

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