The Town with Matthew Belloni Live Sports on Max, and the Inevitable All-In-One App
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Oct 5, 2023 Matt is joined by JB Perrette, president and CEO of global streaming and games at Warner Bros. Discovery, to discuss WBD's simulcasting live sports option on its streaming platform, Max; growing direct to consumer without turning their back on linear channels; maintaining a relationship with cable carriers; how this will affect Warner Bros. Discovery's bid for NBA rights; and more.
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Streaming Aggregation Strategy
- Warner Bros. Discovery aims to simplify streaming by aggregating diverse content into Max, including sports and news.
- This strategy targets cord-cutters and younger audiences by providing a single platform with broad, accessible content.
Pricing the Sports Add-On
- Pricing the sports add-on at $9.99 balances consumer attraction with financial viability.
- The price reflects Warner Bros. Discovery's sports offering relative to bigger portfolios like ESPN's.
Collaboration with Cable Providers
- Warner Bros. Discovery adds value to pay TV bundles by including streaming services like Max without removing existing content.
- The company is open to negotiating partnerships with cable providers to share revenue from streaming upsells.