The Town with Matthew Belloni cover image

Live Sports on Max, and the Inevitable All-In-One App

The Town with Matthew Belloni

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The Pricing Strategy for a Sports Streaming Service

The chapter discusses the pricing strategy for a sports streaming service, comparing it to ESPN's pricing. The speakers explain the importance of conducting research and considering the value and competitiveness of their sports portfolio. They settled on a $10 price point and believe it is an important milestone for consumers.

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