Based Camp | Simone & Malcolm Collins

Indians Run 7-Elevens; Vietnamese Run Nail Salons... WHY?!

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May 23, 2025
Dive into the intriguing world of 'Non-Linear Ethnic Niches' as communities dominate markets like grocery stores and nail salons. Discover how historical and socio-economic factors shape these trends, with a focus on the unique roles of ethnic networks in labor. The hosts explore the implications of innovations like CRISPR on these niches and engage in humorous reflections on gender and weddings. Balancing humor and serious topics, they ponder the ethical landscape of future businesses in a rapidly changing world.
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INSIGHT

Ethnic Groups Dominate Unexpected Industries

  • Certain ethnic groups dominate unusual industries with high market shares in the US, like Cambodians in donut shops and Indians in motels.
  • These non-linear ethnic niches arise from unique cultural, economic, and family lending structures that outsiders might not expect.
INSIGHT

How Non-Linear Ethnic Niches Form

  • Non-linear ethnic niches form in low prestige industries offering high social mobility and capped market size.
  • These niches benefit from informal lending, family labor, and an ethnic community that outsiders find hard to compete with.
ANECDOTE

Immigrants Choose Tough Business Roles

  • Many immigrants take on tough, low prestige business roles because language barriers block them from traditional employment.
  • For example, Korean immigrants run restaurants despite long hours and inconvenience, since other options are limited.
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