Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

The Content Shift That Can Double Your Downloads | Alex Sanfilippo, PodMatch

Oct 15, 2025

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If your podcast isn’t growing, it might be tempting to blame your marketing. But before you spend more time or money there, it’s time to take a hard look at your content. Because no marketing plan in the world can fix a show people don’t want to binge.

Alex Sanfilippo, founder of PodMatch, is here to show you how to change that. From making your content “infotainment,” to drafting narratives that hold attention, to structuring interviews that don’t wander all over the place, Alex has the tools to build a podcast people love—and he’s handing them to you. So if you’re ready to build the kind of show that attracts the right listeners on repeat, turns you into the go-to voice in your space, and makes your podcast marketing finally work the way it should, hit play and let’s dive in.

0:48 — Why Great Podcast Marketing Still Can’t Fix Boring Content

4:12 – How To Turn Information Into Infotainment That Keeps People Listening

7:58 – The Easiest Ways To Find Out What Your Listeners Actually Want

12:10 – The Narrative Trick That Makes Any Episode Bingeable

16:35 – How to Lead Guest Interviews That Keep Listeners Hooked

Episode Links:

Meet Alex Sanfilippo: PodMatch.com | LinkedIn
Listen to Alex’s Podcast: Podcasting Made Simple
Looking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.com

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→ This episode was recorded on the Deity VO-7U

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