The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
[Raised $12 million] Ep.149 - The First 100 with Vidit Agrawal | Event Marketing | Associations | Social Media Marketing | Customer Interviews
May 6, 2024
Vidit Agrawal, founder of GajiGesa, discusses event marketing, associations, social media marketing, and customer interviews. Topics include customer acquisition, challenges faced by employers in salary advances, early customer acquisition strategies using referrals and HR networks, non-scalable strategies, navigating co-founder spouse dynamics, and focusing on growth and stability in 2024.
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Quick takeaways
- GajiGesa addresses financial struggles of blue-collar workers in Indonesia by offering early access to salary, easing burden on employers.
- GajiGesa prioritizes product research and refinement to enhance platform based on user feedback, ensuring business growth.
Deep dives
The Idea Behind Gaji Kessau Financial Wellness Platform
Fidded Agrawal and his wife co-founded Gaji Kessau in the middle of COVID after feeling unsatisfied in their corporate careers. Inspired by the on-page access model from the UK and US, they decided to address financial struggles of blue-collar workers in Indonesia earning low wages. Their personal experiences encountering workers stuck in debt cycles motivated them to create a solution, leading them to move to Indonesia and launch Gaji Kessau.
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