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8min chapter
[Raised $12 million] Ep.149 - The First 100 with Vidit Agrawal | Event Marketing | Associations | Social Media Marketing | Customer Interviews
The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
Navigating Customer Acquisition and Marketing Channels
The chapter explores early customer acquisition strategies, emphasizing the power of referrals and HR networks in securing initial customers. It discusses the role of communities and HR associations in expanding the B2B customer base, as well as the challenges faced in choosing marketing channels. The speakers share insights on non-scalable strategies, customer interviews for product upgrades, ROI analysis, and a shift from ineffective social media to targeted offline approaches for improved results.
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