Online Marketing in 2025 - Panel Discussion (GG #11)

Real Talk with GrowGetters Episode #11 with Chris Dayley, Matt Rouse & Diane Marie Pisera.

Curious about the future of online marketing in 2025? Tune in to this episode featuring Chris Dayley, a neuromarketer, A/B tester, CRO speaker, and owner of Smart CRO, alongside Matt Rouse, a marketer, speaker, agency owner, host of the Digital Marketing Masters Podcast, and author of Will AI Take My Job? Joining them is Diane Marie Pisera, a social media and personal branding strategist.

They explore the growing influence of AI in marketing, the shift in consumer behavior on websites, and what businesses need to do to keep up. Additionally, they share tips on how to define your unique brand voice and discuss effective strategies for increasing conversion rates.

The episode also covers insights on the best ways to comment and message on LinkedIn, along with effective strategies for brick-and-mortar businesses to attract more customers. Tune in for expert insights and practical tips to take your business to the next level!

During this episode, you will learn about:

[01:19] Today’s topic; Online Marketing in 2025

[01:42] Chris Dayley’s bio

[02:40] Meet Diane Marie Pisera

[03:19] Matt Rouse's background

[04:48] AI for online marketing

[11:17] What is a Brand Voice?

[12:34] How to define your unique brand voice

[17:02] Changes in consumer behavior on websites

[23:33] Ways brands can increase conversion rates

[31:48] What is LinkedIn used for?

[38:33] Best ways to comment and message on LinkedIn

[44:13] How to connect with our guests

[44:25] Chris Dayley

• LinkedIn: https://www.linkedin.com/in/chrisdayley/

[44:54] Diane Marie Pisera

• LinkedIn: https://www.linkedin.com/in/dianemariepisera/

• Instagram: https://www.instagram.com/dianemarie.pisera

[45:09] Matt Rouse

• Website: https://matthewrouse.com/

• LinkedIn: https://www.linkedin.com/in/mattmrouse/

[48:00] How brick-and-mortar businesses can gain more customers

[50:17] Location-based marketing

[51:33] Connect with our guests

Diane Marie Pisera

• LinkedIn: https://www.linkedin.com/in/dianemariepisera/

• Instagram: https://www.instagram.com/dianemarie.pisera

Matt Rouse

• Website: https://matthewrouse.com/

• Website (Agency): https://hookdm.com/

(Canada): https://hookdm.ca/

• LinkedIn: https://www.linkedin.com/in/mattmrouse/

Chris Dayley

• Website: https://www.smart-cro.com/

• LinkedIn: https://www.linkedin.com/in/chrisdayley/

Key Takeaways:

• One of the biggest challenges entrepreneurs face is getting out of their own heads. However, AI tools can help sharpen your focus and enable you to communicate your selling points more effectively and concisely. ~Chris Dayley [07:32]

• Brand voice is the lens through which everything about your business is seen. ~Matt Rouse [11:46]

• “Your brand voice should be a reflection of you.” ~Diane Marie Pisera [12:36]

• Your unique value proposition should include a statement or idea that clearly communicates the value you offer. ~Matt Rouse [20:47]

• When engaging with a customer, you must first establish the pathway to trust before focusing on the pathway to conversion. ~Matt Rouse [28:24]

• Closing a referral is much easier than closing someone from social media. ~Diane Marie Pisera [29:49]

• When using online platforms, focus on engaging with others and creating content that is helpful rather than promotional. ~Chris Dayley [36:39]

• When commenting and messaging online, avoid relying on AI and using generic responses. ~Matt Rouse [38:35]

Keep In Touch with Chris Dayley:

Website: https://www.smart-cro.com/

LinkedIn: https://www.linkedin.com/in/chrisdayley/

Keep In Touch with Diane Marie Pisera:

LinkedIn: https://www.linkedin.com/in/dianemariepisera/

Instagram: https://www.instagram.com/dianemarie.pisera

Keep In Touch with Matt Rouse:

LinkedIn: https://www.linkedin.com/in/mattmrouse/

Website: https://matthewrouse.com/

Website (Agency): https://hookdm.com/

             (Canada): https://hookdm.ca/