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The election is coming: what moments will define the campaign?
Jan 12, 2025
Dan Jervis-Bardy, a political reporter for Guardian Australia, dives into the shifting political scene as Prime Minister Anthony Albanese amps up his campaign amid sliding approval ratings. They discuss the urgent strategies around climate change and cost of living issues as Labor seeks to engage younger voters. The conversation takes a global turn with the implications of Donald Trump's potential return to the White House on Australia's policies. Misinformation risks and its threat to democracy in the upcoming election are also explored.
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Quick takeaways
- Prime Minister Albanese's early campaign efforts in key electorates reflect a strategic move to address declining approval ratings and assert Labor's commitment to local interests.
- Peter Dutton’s engagement with younger voters through social media and podcasts indicates a shift in the opposition's strategy to adapt to evolving political communication trends.
Deep dives
Early Campaigning Signals Intent
The Prime Minister's early engagement in electorates signifies a strategic move to set the tone for the upcoming election year. By launching his campaign activities as early as January, Albanese aims to get critical Labor messages into the public's mind and address his declining approval ratings. This proactive approach seeks to communicate to key states, particularly mining-heavy regions like Queensland and Western Australia, that Labor is prioritizing their interests. Notable announcements, such as a $7.2 billion investment to upgrade the Bruce Highway, serve both as a commitment to infrastructure development and as a way to position Labor as responsive to local needs.
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