

#252 Jeffrey Hammond: How to Build Scalable GenAI Products (AWS Strategy)
10 snips May 9, 2025
Jeffrey Hammond, Global ISV Product Strategist at AWS, shares insights on driving profitable growth with generative AI. He discusses how software providers can effectively navigate the AI landscape by leveraging AWS technologies. Key topics include the importance of trust and security in AI, innovative pricing strategies, and the role of AWS's Generative AI Innovation Center in helping companies accelerate product delivery. Jeffrey emphasizes that reducing operational overhead is crucial for achieving ROI in GenAI and highlights the need for adaptable workflows.
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Start With Toil Reduction
- Start GenAI product strategy by identifying toil-heavy tasks that frustrate customers.
- Focus on use cases where AI can reduce repetitive, low-value activities to maximize ROI.
Democratizing Executive Coaching
- Executive coaching traditionally targets only executives due to its high-touch nature.
- Using generative AI can democratize it cost-effectively to serve more employees.
Trust Is Critical Yet Overlooked
- Many ISVs underprioritize trust and privacy, but secure data handling is crucial for AI adoption.
- Embedding privacy-by-design boosts customer confidence and enables data-driven accuracy improvements.