The Thriving Dentist Show How to Create a Remarkable New Patient Experience Online
Dec 3, 2025
Naren Arulrajah, a dental marketing expert and founder of Equa, joins to explore the evolving online patient experience. They discuss how first impressions now occur through websites and Google profiles before a patient even calls. Learn the importance of fast-loading, user-friendly sites, and effective online reviews. Naren emphasizes the role of AI in shaping patient decisions and practical tips to enhance trust. Plus, they reveal common website mistakes that drive patients away and the impact of convenience on conversion rates.
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Episode notes
First Impressions Happen Online
- The new patient experience begins online across search, Google Profile and AI before any call.
- Trust, speed and ease online determine whether a visitor will call your practice.
Optimize For Google’s CRUX And EEAT
- Follow Google's CRUX/Chrome UX guidance and avoid gaming single keywords.
- Highlight real qualifications and EEAT to build credibility for healthcare content.
Eliminate Website Friction Fast
- Remove friction: speed up page load times and simplify navigation, especially on mobile.
- Put service-specific phone numbers, testimonials and before/afters directly on relevant pages.