The Long Game Chris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI Revolution
Are you ready to dive into the world of marketing and advertising?
In this episode, Chris Toy, CEO of MarketerHire, discusses various topics related to marketing and the challenges of adapting to new technologies and the competitiveness of the marketing industry.
Chris has been in the marketing game for over 20 years and has seen it all - from the days of generalist marketing to the rise of algorithmic advertising. But now, with the focus back on finding the right specialized experts for the job, Chris and his team are revolutionizing the industry with their flexible work engagements, lightning-fast hiring process, and access to pre-vetted specialists with mad skills in all kinds of marketing channels.
So, let's dive in and learned something new in this episode.
Topics
- The Rise of Digital Marketing
- Resistance to digital advancements
- AI Advancements and Job Changes
- The line between distraction and innovation
- Challenges of Creating Differentiated Content
- The Overwhelming Pace of Change
- Personalization in Marketing
- Competitiveness in the Marketing Industry
- The Rise of AI-Driven Solutions in Marketing
- Advancements in Machine Learning
- Rematching as a Feature
Show Links
- Connect with Chris Toy on LinkedIn and Twitter
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: