Dig In 46. Tyler Phillips @ Hummii Snacks on Blending New & Nostalgic Marketing to Build a Snack Ecosystem
What happens when you combine an entrepreneurial spirit with nostalgia, accounting, community building, cryptocurrency/NFTs, plant-based diets, and a self-proclaimed naiveté and curiosity?
Hank Hummii and the Hummiiverse.
Tyler Phillips, founder of Hummii Snacks, joins Dig In this week to discuss blending nostalgia with new marketing tactics, his transition from accounting to becoming a founder of a plant-based CPG, and how his brand lives through storytelling and the Hummiiverse characters.
Tune in to learn:
• Why naiveté can be beneficial for starting a company
• Tyler’s exploration of crypto and NFTs and how NFTs might work for the Hummiiverse and other CPG brands
• The importance of building a community around your brand
• When it’s ok to bend or break some of your company rules
• About creating an entire snack universe
Thanks to Tyler for sharing his story and teaching a few newbies about NFTs’ possibilities within the CPG space. We look forward to seeing where Tyler takes the Hummiiverse.
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