The January Bump: Game-Changing Perspective on Christmas Attendance Targets for Your Church

Leveraging Christmas for January Attendance

One way to judge the success of your Christmas service is by the attendance bump in January. During the message, create a strong hook that leaves an open-ended question for the new year. In the announcements, use a 30-second video to build excitement and anticipation for what's coming in January. Offer a return gift to first-time guests who attend a regular service in the new year. After the Christmas experiences, use exit signage to remind people about the upcoming series. Send a personalized email or text right after the service with a shareable piece of content that leads to 2024. Consider having a survey with questions tied to the new year's series and use the responses in social media content. Pre-New Year launch tactics include video invites from the lead pastor, direct mail to your database highlighting the new series, and reaching out to Christmas invitees for another round of invitations.