Ep412. How to Build Instant Trust Without Scripts or Sales Tactics. Angus Pyke

Ever felt like you’re trying too hard to win someone over during a new patient consult?

In this episode of The Marketing Your Practice Podcast, I’m sharing a simple, neuroscience-backed framework that helps you ditch the pressure, the performance, and the need for perfect scripts—so you can build real trust, fast.

It’s called The Connection Triangle—and it’s made up of three essential elements: Curiosity, Compassion, and Calm Authority.

When you learn to lead with this kind of presence, everything changes:

• Conversations flow easier
• Patients open up faster
• Objections drop
• And your recommendations actually land

Whether you’re navigating a first visit, a progress review, or a tough conversation—this episode will give you the tools to regulate the emotional tone of the room and create the kind of rapport that lasts.

If you’re ready to stop “convincing” and start connecting, this one’s for you.

🎧 Hit play and let’s unpack The Connection Triangle.

Thanks for all you do. Keep saving lives.

Angus

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