Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth 82 | The Profit Blind Spot: What's Really Killing Your Bottom Line with Kristen Deese
Show Title: The Profit Blind Spot: What’s Really Killing Your Bottom Line
Show Information
Episode Number: 82
Date: April 7, 2025
Duration: 37:56
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Kristen Deese
Company: Virtual CFO
Guest Website: KristenDeese.com
Gift to listeners: Cost of A New Hire Calculator- Email Kristen@KristenDeese.com
Summary
In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss the importance of understanding profitability in business, the impact of cash flow, and the upcoming Power Profit Workshop. They emphasize the need for intentional systems, the role of AI, and the significance of evaluating marketing spend. The conversation also touches on the challenges of hiring and the necessity of having a clear plan for revenue generation. The episode concludes with details about the workshop designed to provide in-depth learning and actionable strategies for business owners.
Takeaways
- More sales do not equal more profitability.
- Busy does not always mean productive or profitable.
- Intentional systems are crucial for business success.
- Understanding gross profit margin is essential for profitability.
- Cash flow is different from profitability and must be managed separately.
- Marketing spend should be evaluated carefully for ROI.
- Hiring new staff requires a clear plan for revenue generation.
- AI can enhance business operations if used correctly.
- Workshops provide deeper learning opportunities than large conferences.
- You need to hold your marketing accountable for performance.
Chapters
00:00 Introduction to Profitability Challenges
08:09 Understanding Profit Margins and Sales
15:49 Identifying Overhead and Administrative Costs
25:12 The Impact of Debt and Advertising on Profitability
29:43 Upcoming Power Profit Workshop Overview
Keywords
business, profitability, cash flow, virtual CFO, workshop, AI, marketing, financial management, event planning, entrepreneurship
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com