Next-Level Swiping, with Corey Haines

People outside of marketing and copywriting might think “swiping” is something you do on your phone with a dating app, or maybe that it’s slang for shoplifting. Not wrong, but today we’re talking about what copywriters and marketing strategists mean when they say “swiping.” And that is, taking a proven form (whether that’s actual words or something a little more conceptual) and finding a way to use it yourself. It could be word-substitution in a headline. For example, we’ve seen countless examples of headlines that have swiped the originals: Who Else Wants A Whiter Wash? and Who Else Wants A Beach Body? Swipes would be Who Else Wants A Six-Pack That Gets Admiring Stares? Who Else Wants More Free Time Than You Ever Dreamed Of? Our guest today has a much broader and, I would say, more profitable vision of what swiping is and what it can be. His name is Corey Haines and he has a lot of experience in SaaS marketing. In case you’re not familiar with the term, SaaS stands for “Software-as-a-Service.” He also writes a weekly newsletter on SaaS marketing with more than 18,000 subscribers. Corey’s also cofounder of SwipeWell and has a whole lot of knowledge and wisdom on swiping than I’ve ever heard from anyone else. Here are the questions we covered on the show: - How do you definite “swipe file”? - Where did the concept of a swipe file come from? - Why is a swipe file valuable to a marketer and copywriter? - Where do you find good marketing inspiration to swipe from? - What are some examples of using a swipe file day to day? - What are some examples of taking inspiration from other industries to come up with creative marketing campaigns? To get a free trial of the software, go to: https://swipewell.app To find out more about Corey, go to: https://corey.co
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