

How to Make Fractional Leadership Work
67 snips Aug 13, 2025
Tomoko Yokoi, a researcher at IMD Business School studying emerging technologies, and Amy Bonsall, the founder of Collective and a fractional chief product officer, discuss the innovative world of fractional leadership. They explore its rise post-COVID, emphasizing flexibility for leaders and organizations alike. The duo share insights on integrating fractional executives while ensuring clear communication and accountability. They also highlight the importance of choosing the right candidates and how seasoned professionals nearing retirement can find renewed purpose in part-time roles.
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Fractional Leadership Defined
- Fractional leadership means senior executives serve multiple organizations part-time but act as full leadership members.
- Companies should feel they have a full-time leader even if that person divides time across clients.
Pandemic Fueled Rapid Growth
- COVID accelerated fractional leadership by normalizing remote work and prompting people to seek flexible careers.
- Remote work makes it feasible for a fractional leader to support multiple teams across time and place.
Startup Product Work Example
- Amanda worked with an early-stage startup as a fractional leader to define and refine the product roadmap.
- She both answered immediate questions and taught the founder skills to continue product evolution afterward.