The Hustle Daily Show

Decathlon’s secret $16B sports retail empire

11 snips
Feb 5, 2025
Discover how Decathlon has built a $16 billion sports retail empire without flashy ads, relying instead on a unique business model focused on affordability and sustainability. Explore their innovative strategies, employee empowerment, and commitment to secondhand goods. Plus, get the scoop on the rise of self-driving trucks and Waffle House's surprising new egg surcharge. This episode offers fascinating insights into modern retail dynamics and transportation technology!
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INSIGHT

Decathlon's Quiet Success

  • Decathlon, a French sports retailer, achieved $16B in revenue in 2023.
  • They stand out by minimizing spending on major ads or sponsorships.
ANECDOTE

Decathlon's Origins

  • Decathlon was founded in 1976 by Michel Leclerc, partly inspired by Sports Authority.
  • It aims to increase access to sports with affordable products.
INSIGHT

Decathlon's Business Model

  • Decathlon's in-house approach covers aspects from R&D to sales and repair.
  • Over half of its 100,000+ employees are shareholders.
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