

Decathlon’s secret $16B sports retail empire
11 snips Feb 5, 2025
Discover how Decathlon has built a $16 billion sports retail empire without flashy ads, relying instead on a unique business model focused on affordability and sustainability. Explore their innovative strategies, employee empowerment, and commitment to secondhand goods. Plus, get the scoop on the rise of self-driving trucks and Waffle House's surprising new egg surcharge. This episode offers fascinating insights into modern retail dynamics and transportation technology!
AI Snips
Chapters
Transcript
Episode notes
Decathlon's Quiet Success
- Decathlon, a French sports retailer, achieved $16B in revenue in 2023.
- They stand out by minimizing spending on major ads or sponsorships.
Decathlon's Origins
- Decathlon was founded in 1976 by Michel Leclerc, partly inspired by Sports Authority.
- It aims to increase access to sports with affordable products.
Decathlon's Business Model
- Decathlon's in-house approach covers aspects from R&D to sales and repair.
- Over half of its 100,000+ employees are shareholders.