5min chapter

The Hustle Daily Show cover image

Decathlon’s secret $16B sports retail empire

The Hustle Daily Show

CHAPTER

Decathlon's Rise: Affordable Sports Retail

This chapter delves into the growth of Decathlon, a leading sports retailer known for its affordable and durable products. It discusses the company's unique strategies, employee empowerment, and sustainability initiatives while examining its competitive position against major brands in the US and Europe.

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