BE THAT LAWYER Justin Breen: Investing in a Vision with PR
In this episode, Steve Fretzin and Justin Breen discuss:
- Looking for visionaries and seeing the ROI in PR.
- Creating real value and relationships.
- Tips and tools for lawyers to get ahead and build a better business.
Key Takeaways:
- Investments are investments, they aren’t a cost.
- The most important thing about being in media is to get validity and credibility both short term and long term.
- Raising your rates earns you respect for the people and clients that matter the most.
"I think of it as direct and I know who my tribe is, and it just weeds out all the nonsense, all the noise. And that's how I built this global successful company in three years." — Justin Breen
Connect with Justin Breen:
LinkedIn: Justin Breen
Website: BrEpicBusiness.com
Twitter: @BrEpicComm
Facebook: BrEpic Business Book
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.