158: Persuasive writing for lawyers

Unfortunately, most lawyers don't know how to write persuasively, and their marketing copy is boring. And surprisingly, many marketing folks (who supposedly are experts in persuasive ad writing and marketing writing) also do a really poor job.

So don't feel bad if you struggle to write persuasively. It's not something you were ever taught to do, certainly not in law school.

In this episode, you'll discover the best strategies, tactics, and tools for creating more persuasive briefs and marketing copy that will help you attract better clients (and refer other great clients).

Below are some helpful resources to improve your persuasive writing and marketing.

Show Notes

• Conversion.ai (helps you write marketing copy that sounds natural and persuasive)
• Grammarly (pure grammar/syntax checker)
• Hemingway app (free editing suggestion tool)
• Madman, Architect, Carpenter, Judge - Useful framework for the whole writing process
• Influence, New and Expanded: The Psychology of Persuasion, Robert Ciadini
• Thinking Fast & Slow, Daniel Kahneman
• Never Split the Difference Negotiating as if Your Life Depended on It, Chris Voss
• Digital Marketing for Dummies , Ryan Deiss & Russ Henneberry
• Building a StoryBrand: Clarify Your Message So Customers Will Listen, Don Miller
• You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, Mike Kim
• Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It, Steven Pressfield
• Writing That Works: How to Communicate Effectively in Business, Kenneth Roman & Joel Raphaelson
• Writing Tools: 55 Essential Strategies for Every Writer, Roy Peter Clark
• Ernest Hemingway on Writing, by Larry Phillips

 

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

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EPISODE CREDITS:

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