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Quick takeaways
- Korean beauty brands are expanding their shade ranges to meet international demand for inclusivity, addressing historical limitations in product offerings.
- Technological advancements like AI are enabling brands to create customized makeup solutions, catering to a diverse range of skin tones and undertones.
Deep dives
Challenges of Color Matching in Makeup
Finding the right shade of makeup can be particularly difficult for individuals with fair or dark skin tones due to a limited selection of products. Many brands traditionally targeted a narrow consumer base, resulting in fewer shades, often leading to frustrations for those with specific undertones. Influencers like Océane Comtois highlight the challenges of finding cool-toned products that are light enough for albino skin, while others like Mae Akhtar emphasize the historical lack of options in drugstore makeup brands. Recently, social media has amplified customer voices, leading brands to expand their shade ranges and respond to calls for greater inclusivity.
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