What in the World How politicians use styling to win hearts (and votes)
May 28, 2025
Fashion choices are now a secret weapon in political campaigns, especially in South Korea's snap elections. Image consultants play a crucial role, from choosing tie colors to hairstyle trends, to craft a candidate's public persona. The discussion also dives into the pressures female politicians face regarding their appearance. Additionally, the podcast explores the rise of 'quiet luxury' in politics, signaling a shift toward more relatable styles amidst economic challenges. Global insights from fashion influencers reveal how clothing shapes political identity.
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Political Style Anecdotes
- Melania Trump's official portrait conveyed elegance and control with a sharp monochrome suit and her powerful pose. - Justin Trudeau's playful socks and Kim Jong-un's trench coats show how politicians use distinctive styles to shape their image.
Serious Political Image Crafting
- South Korean politicians use fashion as a serious form of image management in campaigns. - They employ full teams to manage looks, voice, and gestures strategically for public influence.
Fashion Reflects Political Identity
- Each major South Korean candidate reflects their political identity through fashion choices like sweaters or tailored suits. - Style shifts aim to soften or refresh images and align with target voter perceptions.