Inside Marketing Design

S03E09 - Planoly (with Design Manager, Carra Sykes)

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Nov 16, 2022
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INSIGHT

Flat Team Structure

  • Carra Sykes's marketing design team at Planoly operates with a flat structure, emphasizing collaboration over rigid titles.
  • This allows for flexibility and shared responsibility in project assignments and creative development.
ADVICE

Avoid Perfectionism

  • Avoid putting excessive pressure on yourself for every design to be perfect.
  • Accept that not every piece needs to be the best ever created to maintain creativity and avoid creative blocks.
INSIGHT

Platform-Specific Branding

  • Social media platforms like TikTok and Reels influence brand expression, creating challenges for maintaining a consistent brand identity.
  • Planoly's approach involves adapting to the unique style of each platform while staying true to their core brand values.
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