In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.
Key Takeaways
- 02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
- 02:52 - Carra’s day-to-day responsibilities as a Design Manager
- 04:27 - What the Marketing Design Team is responsible for
- 07:08 - How Carra describes the PLANOLY brand
- 08:59 - How PLANOLY maintains brand consistency
- 12:02 - How social media design has evolved
- 15:41 - Carra’s process for creating video ads
- 17:31 - Designing for video vs still graphics
- 24:24 - Marketing a product or feature that doesn’t exist yet
- 27:03 - How marketing and product collaborate at PLANOLY
- 29:01 - Carra’s approach to product imagery in design
- 35:24 - How Carra works through ideas that didn’t work
- 37:00 - Who owns and manages the marketing site at PLANOLY
- 41:18 - Working with contractors and agencies
- 50:02 - The biggest challenges Carra is currently facing
- 53:03 - Carra’s proudest moment
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