Start prioritising building smaller numbers of relevant high-quality links - with Jo O'Reilly

Jo O'Reilly believes that you should start prioritising building smaller numbers of relevant high-quality links.

Discussion points include:

How do you define relevant high-quality links?

How do you define irrelevant spammy links?

How do you measure the value of a link?

How do you conduct outreach?

Ideally what style of links are you looking for?

Are you willing to pay for links?