The 3-Step System to a High-Profit LinkedIn Strategy with Scott Aaron

Mar 4, 2025

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If you’re still thinking of LinkedIn as just an online resume, you’re leaving massive opportunities on the table. In this episode, Dustin sits down with Scott Aaron, a true LinkedIn powerhouse who went from running fitness clubs to building a high-profit coaching business by mastering organic lead generation. Scott unpacks the concept of business mortality—the harsh reality of what happens when your revenue is tied to your time—and how LinkedIn became his ticket to freedom. They talk about strategies for optimizing your profile, using Scott’s “3-post system” to drive engagement, and why most people completely misuse LinkedIn DMs. If you're a coach, consultant, or service-based entrepreneur, this episode is your wake-up call to start treating LinkedIn like the goldmine it really is.

Chapters:

00:00:00 - How I Built a Thriving Online Business from Scratch
00:01:22 - Kicking Off the Conversation on 7-Figure Leap
00:02:13 - From Fitness to LinkedIn: Scott Aaron’s Wild Business Journey
00:03:03 - The Wake-Up Call That Made Me Pivot to Online Coaching
00:05:59 - Unlocking LinkedIn: The Goldmine Most Entrepreneurs Ignore
00:08:44 - Turning LinkedIn into a Lead-Generating Machine
00:11:33 - Scaling a Coaching Business Without Chasing Clients
00:16:20 - The LinkedIn Playbook Every Coach & Consultant Needs
00:26:54 - Creating Content That Actually Gets Seen (and Converts)
00:30:56 - The Secret Power of LinkedIn Polls (and How to Use Them)
00:33:56 - Writing Long-Form Content That Builds Authority & Attracts Leads
00:39:18 - Hashtags on LinkedIn: Useless or Essential?
00:41:07 - Recycling Content the Right Way (Without Looking Lazy)
00:43:54 - The Comment Strategy That Brings Clients to You
00:47:41 - Wrapping Up: Your Next Steps to Win on LinkedIn

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