The Game with Alex Hormozi Why Constant Changes Kill Growth | Ep 893
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May 26, 2025 The discussion highlights the dangers of making constant rapid changes, which can stunt growth. The ICE framework offers a method to prioritize impactful improvements while minimizing excessive modifications. Tough truths about the challenges of entrepreneurship emerge, particularly in scaling and talent acquisition. The podcast also addresses unique hurdles in real estate marketing linked to age perception and building client trust. Additionally, creators face challenges with unsustainable business models, prompting a reevaluation of audience needs and revenue strategies.
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The 20% Drop Rule
- Every business change usually causes a 20% revenue drop due to the cost of change.
- Changes must promise at least a 20% gain to outweigh this guaranteed loss.
Apply the ICE Framework
- Use the ICE framework: Impact, Confidence, Ease to evaluate changes.
- Prioritize initiatives with high impact, high likelihood, and ease of implementation.
Prioritize Stability Over Change
- Avoid constant changes as they confuse your team and kill growth.
- Sometimes the most scalable move is to do less and let the team specialize.