Stacking Growth | The B2B Marketing Podcast Integrating AI into your workflow - without the hype!!
Dec 16, 2025
Join Carl Yeh, co-founder of Zero to 60 AI, as he cuts through the AI hype to reveal its practical applications in B2B environments. Discover how Claude outshines Copilot in Excel tasks, and learn about automating brand audits with AIO. Carl emphasizes the significance of rethinking workflows to be AI-native, unlocking strategic opportunities. He also explores using Gemini for multimodal data analysis, and shares insights on ensuring AI accuracy in reporting. If you're curious about actionable AI integration, this conversation is packed with gems!
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Reimagine Workflows For AI-First
- Reimagining workflows for AI-first gives far greater value than merely automating existing human-designed processes.
- Carl Yeh warns that automating inefficient workflows just builds "mechanical horses" instead of transformational systems.
Use Claude For Complex Excel Tasks
- Try Claude's Excel plugin to build summary tabs, consolidate data, and reference source cells automatically inside complex workbooks.
- Matt Sciannella and Carl Yeh recommend paying for Claude's max plan briefly to test its superior Excel capabilities.
Pick Models By Outcome, Not Brand
- LLM choice should be outcome-driven, not vendor-native; a non-native model can outperform the integrated one for certain tasks.
- Matt Sciannella emphasizes testing different LLMs because the best model varies by use case.