Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.

But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.

Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI.

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ADjunct! Dr. María De Moya, Tombras Professor at The University of Tennessee Knoxville