Steve Gordon is a 2-time entrepreneur, bestselling author of 5 books, including “Unstoppable Referrals”, and his latest book, “The Magnetic Author Method”. He's interviewed over 185 world-class entrepreneurs on “The Unstoppable CEO Podcast.” Steve and his team help smart entrepreneurs go from being the best-kept-secret in their industry to being "The Person Who Wrote the Book" in 30 Days. In this episode, Steve shares
- Why a business owner/entrepreneur should write a book
- Why it’s OK if someone else has written the book that you should have written
- Why writing a book is a must in this age of commoditization
- How not to give away all of your secrets for free
- Why the textbook model won’t work for your business
- How transformational books lead to business
- The three types of books
- The best way to launch your book
- How to leverage your book to get speaking gigs
The Front Row Podcast for Entrepreneurs