The Children's Entrepreneur Market Program: Empowering Young Entrepreneurs

The Children's Entrepreneur Market program was initiated in 2016 in response to the restrictive regulations placed on kids' lemonade stands. The program aims to provide kids aged 5 to 17 with real entrepreneurial experience, allowing them to develop products, pitch to customers, manage money, and provide customer service. Rather than just sitting at a lemonade stand waiting for customers, the program attaches the markets to larger events to provide more foot traffic and enhance the learning experience. By scaling up the program, it aims to engage around half a million kids annually, offering them valuable experiences in entrepreneurship and self-confidence. By emphasizing value creation and the profit motive, the program also aims to introduce kids to the concepts of free enterprise and individualism in a practical and engaging way. With the goal of expanding the program to multiple states and metro areas, the Children's Entrepreneur Market program intends to create long-term connections with families, serving as a stepping stone to educate them on the ideas of liberty and connect them with local organizations promoting freedom.