Monetizing Haters and Turning Criticism into Marketing Opportunities

The speaker shares their strategy of leveraging negative press and critical articles as marketing opportunities. They discuss how they used a CNN article accusing them of creating a 'right wing children's education complex' to promote their books through a flash sale with a discount code mentioned in the article. They also share anecdotes of monetizing haters by using their critics' names as coupon codes and engaging in retaliatory marketing tactics.