First Things THRST E115 - How To Actually Get Ahead With AI (Before It’s Too Late) | Dan Martell
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Nov 6, 2025 
Dan Martell, a serial founder and executive coach, shares insights on leveraging AI to drastically reduce staffing needs. He emphasizes the importance of delegating tasks to unlock growth and discusses the 'buyback rate' for valuing time. Dan reveals practical ways to implement AI, including integrating it into daily operations for improved productivity. He also touches on the future of work, exploring which roles AI may replace and the necessity of retraining staff. With a focus on action over theory, Dan inspires founders to embrace this technology for significant gains.
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World-Schooling With An SOP
- Dan and his family travel 18 countries and world-school their kids with an SOP for caregivers.
- They hire dedicated support so travel remains sustainable and the kids' health, education, and entertainment are managed.
Ask 'Work With Me For Life' Early
- Dan chooses long-term teammates and tells them he wants to work with them for life, then asks what needs to be true.
- That upfront clarity and trust prevents turnover and preserves continuity as a compound advantage.
Delegate Admin Work First
- Delegate administrative tasks first to buy back hours in your week.
- Empower hires with decision rules (one problem, three options, one recommendation) so they stop bottlenecking you.
