EP#156: Mastering Public Communication Strategies, Leadership and Campaigns

In this episode of GovComms, we are joined by Mardi Stewart, the Branch Manager of Campaigns and Strategic Communication at the Department of Social Services.

As a leader with extensive experience in strategic communication and public campaigns, Mardi shares insights on creating impactful and award-winning campaigns. From the foundational aspects of embracing a learning mindset to the intricacies of campaign management, she highlights the multifaceted approach required to navigate and excel in government communications.

Leadership in public communication not only involves the strategic dissemination of information but also encompasses fostering resilience and passion among communication professionals. Mardi emphasises the importance of loving what you do, and that passion fuels perseverance and success in any professional endeavor.

Mardi also explores the role of public communication campaigns in addressing societal issues and enhancing community well-being. She outlines the structured processes behind successful campaigns, from initial research to creative development and rigorous evaluation.

Discussed in this episode:

• Mardi Stewart's journey and passion in public sector communications.
• Key campaigns like "Stop it at the Start" and community awareness initiatives.
• Importance of mentorship and professional networks in communications.
• Challenges and shifts in media landscapes impacting government communication.

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