My Amazon Guy Amazon Flat Files: Everything You Need To Know with Vanessa Hung
Vannesa Hung joins Steven Pope. She’s a data-driven and insightful problem solver, passionate about eCommerce, Amazon, and finding solutions to manage businesses in an efficient and meaningful way.
She fell in love with Amazon when working as an eCommerce Account Manager and found her way to start her own seller account and management agency.
The unsexy stuff on Amazon excites her, from daily tasks to complex problem-solving. She realized that sellers underlook management and processes in their accounts because they don't translate directly into high ROIs, low ACOS, or a bunch of reviews. Still, it is one of the three key pillars of a successful Amazon business.
That is why she founded Online Seller Solutions, to help sellers solve their Amazon problems so they can free themself up to plan and monitor their business growth.
She specializes in three main areas on Amazon, catalog, inventory, and account health. She likes creating and managing standard operating procedures (SOPs) to integrate teams and software in simple routine operations to save time and money.
Experience has taught her that there is no impossible problem to fix on Amazon; you just need to find the right approach to it.
She is working right now on launching a podcast in Spanish and building her agency to accomplish its mission.
00:00 Introduction
04:12 Amazon changed Steven’s product's image and kept lying to him that the parentage was the problem.
04:40 Deleted the parentage, and the problem still persisted.
05:16 Will a flat file upload fix stuck title bullets or images? The answer is it depends
06:48 If you want to make image changes make sure to always send a link to the manufacturer's website, even if it's your own Shopify with your main image
09:55 people think that with flat files, you can solve everything right anything that you have in the catalog: Not True
10:10 You can contribute to attributes and you can refresh in a harder way than using the Seller Central UI
10:22 If something is stuck, the only way you could fix it through a flat file is if you delete it with the inventory loader file using the X delete feature and then upload it again as a full upload in your regular flat file.
11:24 One of Steven’s favorite hacks is loading the UPC when it's blanked in a template file upload
13:53 Account suspension on a private label in the US and Wholesale in Germany with two separate accounts if the wholesale account gets suspended will the U.S private label account also get suspended
14:18 Getting error messages “incorrect date format” when uploading shipping templates
16:25 Deactivated account seeking how to write an appeal or plan of action
19.21 Enroll in the Amazon Reinstatement course at MAG-School.com
19:48 Product Research and Product Hunting tips
21:06 Product not indexing so spend on Advertising. You need Sales to Index.
23:11 Download the Category Listing Report (CLR) to identify keywords that will index
31:53 Benchmark for highly Competitive keywords
32:27 How to avoid hijackers
37:51 Amazon mapping SKU to an unknown ASIN.
40:50 What tool do you recommend to upload image URLs?
41:40 Ho to load images in bulk to Amazon
42:08 What are the problem or cases that are solved by FlatFile method only
43:42 How to update the field which is locked?
48:44 Create uploadable URL images using a special hack in Google photos
49:43 How to add GS 1 UPCs
54:27 Amazon assigned the main image on my listing that is not my product
57:01 How to know which SKU for multi-SKU ASIN has contribution rights?
58:31 Why do listings change to FBM after an FBA listing is updated?
01:04:45 If m